Monday, June 7, 2010

Blogger Demographics

I stumbled upon a post on Social Media Today that outlined a collection of data gathered by Sysomos. The fine people at Sysomos analyzed more than 100 million blog posts that had information like age, gender and location available. Their findings were, to me, a mix of common assumption and interesting surprises.

One of the least surprising findings was that more than half of the 100 million bloggers were between the ages of 21 and 35. But it was nice to see that there are at least 7.1 million blogs authored by folks 51 and older. :) I wonder what they write about...

One of the most surprising findings for me was that the gender of bloggers is pretty evenly distributed, with just slightly more than half of all bloggers female. I'm not sure which gender I thought would blog more, but I didn't anticipate such balanced results.
Another area researched was location. Sysomos found that the U.S. is home to the majority of bloggers with 29.22%. Not necessarily surprising, but what may interest you is the large share gap between the No. 1 and No. 2 countries. The U.K. wins the No. 2 seat, but owns just 6.75% share of bloggers. Japan, Brazil and Canada follow respectively.

Within the U.S., California ranked as the No. 1 state with 14.1% of all American bloggers calling CA home. NY was next with 7.12%, and Illinois ranked No. 9 with 2.14% share of U.S. bloggers.

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